Creating your 2019 strategic plan is probably one of the things on your very long “should” list. You “should” plan for 2019. You “should” get back in shape. You “should” clean out the garage. You “should” call your mother more often. And, you might. Or, you might not. I don’t know about you but putting something on my “should” list is in no way directly connected to getting it done. 

But, let’s be optimistic and start with the list of “should’s” when it comes to Planning for 2019

You should decide how much you want to bill. 

You should divide that number by your average placement to identify how many placements you need to make to hit that goal. 

You should divide that number of placements you need by your SendOut/Placement ratio to identify the number of SendOuts you need in 2019 to hit your revenue goal.

You should divide that number of placements you need by your Job Order/Placement ratio to identify the number of Job Orders you need in 2019 to hit your revenue goal.

You should divide the number of SendOuts required by your Recruiting Presentation/SendOut ratio to identify how many Recruit Presentations you need to make to hit your SendOut goal and you should divide the number of Job Orders required by your Marketing Presentation/SendOut ratio to identify how many Marketing Presentations you need to make to hit your Job Order goal.

Wow. That’s  a lot of should-ing on  yourself. 

None of which matters unless you ask yourself the #1 The ONLY Absolutely, Single Most Important Question for 2019: WHY do you do what you do?  

Yup, that’s it: What’s your WHY? 

• Why do you do what you do? 

• WHY is that your revenue goal? 

• How will you feel when you hit that number? 

• How will you feel if you don’t?

• What do you lose or have to sacrifice if you don’t hit that number? 

• What will you do with the money?

• How will you celebrate? 

• How badly do you really want your WHY?

Once you figure your WHY, you can move on to identify WHAT you’re going to do to create those results and HOW you’re going to get it done. But, none of that matters if you’re WHY doesn’t resonate with your core on a head and heart level. 

Best wishes for a meaningful WHY in 2019. 

The rest will follow.

ABOUT:  Kathleen Kurke specializes in Productivity and Profitability Coaching in the Recruiting Industry. If you or your team would like to make better choices on working Job Orders to increase your production and pro tability, reach out to Kathleen at kathleentkurke@gmail.com.