About David Searns

(CEO, Haley Marketing) When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business (his Mom and Dad ran a very successful staffing and executive recruiting firm in Upstate New York). Mix in a degree in information systems from Clarkson University, an MBA from The Wharton School, and more than 20 years of marketing and consulting in the staffing industry, and you have someone with the rare ability to combine high-level strategic thinking with real entrepreneurial ingenuity.

 

Using Promos to Sell Faster

  By David Searns  |    Thu Mar 28, 2024

Category: Expert Advice, Marketing

LIMITED TIME OFFER! BUY ONE. Get one FREE! LAST CHANCE…don’t miss out! ONLY A COMPLETE MORON WOULDN’T BUY THIS RIGHT NOW!!! If you are breathing, you’ve seen promotional offers before (okay, maybe not that last one). For decades, marketers have relied on promotional offers to close deals. Special offers. Limited time savings. Limited quality offers....

How Small Staffing Companies Win

  By David Searns  |    Thu Feb 08, 2024

Category: Expert Advice, Productivity

When David beat Goliath, he didn’t do it by being stronger. Or faster. Or a better fighter. He won by being smarter. In the staffing industry, most companies are “Davids.” In the U.S. alone, there are more than 20,000 staffing and recruiting companies, but only 251 are over $100 million in revenue. That’s just...

Level Up Your Sales Results: Practical Strategies for Today’s Economy

  By David Searns  |    Wed Sep 13, 2023

Category: Expert Advice, Marketing

Struggling to generate job orders you can fill? You’re not alone. In our current market, effective selling requires an even greater degree of dedication and hard work. Couple this with the persistent challenges in recruitment (the national unemployment rate is 3.8% at the time I’m writing this), and it can feel like...

SMART IDEAS Summit 3

  By David Searns, Victoria Kenward  |    Mon Sep 11, 2023

Category: Education

SMART IDEAS Summit 3 from the smartest minds in staffing Tuesday, September 12th 9 a.m. – 5 p.m. ET (via Zoom) VIEW AGENDA Watch the SMART IDEAS Summit 3 preview RESERVE YOUR SEAT TODAY 7 hours. 14...

Level Up Your Marketing: Revisit Your Staffing Firm’s Positioning

  By David Searns  |    Wed Apr 26, 2023

Category: Expert Advice, Marketing, Productivity

We’ve had an amazing run. For more than a decade, the staffing industry has been booming. Job orders have been plentiful. If you could recruit talent, you were making placements. But the times have changed. Selling staffing got harder…a lot harder! Selling staffing is never easy. But now, it takes more effort. A lot...

Level Up Your Marketing: Revisit Your Staffing Firm’s Positioning

  By David Searns  |    Tue Apr 11, 2023

Category: Expert Advice, Marketing

We’ve had an amazing run. For more than a decade, the staffing industry has been booming. Job orders have been plentiful. If you could recruit talent, you were making placements. But the times have changed. Selling staffing got harder…a lot harder! Selling staffing is never easy. But now, it takes more effort. A lot...

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