About David Searns

(CEO, Haley Marketing) When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business (his Mom and Dad ran a very successful staffing and executive recruiting firm in Upstate New York). Mix in a degree in information systems from Clarkson University, an MBA from The Wharton School, and more than 20 years of marketing and consulting in the staffing industry, and you have someone with the rare ability to combine high-level strategic thinking with real entrepreneurial ingenuity.

 

Big Ideas for Social Recruiting: Have Fun and Be YOU

  By David Searns  |    Tue Feb 22, 2022

Category: Expert Advice, Marketing

The “drought.” The “war.” The “perfect storm.” Over the years, our industry has come up with dozens of ways to describe recruiting challenges. But right now? Many of our clients are calling recruiting downright IMPOSSIBLE. Here’s what’s making it so tough – and expensive – to fill open jobs: · Jobs are back. ·...

How to Create a Social Media Strategy for Your Staffing Firm

  By David Searns  |    Wed Feb 02, 2022

Category: Expert Advice, Social Media

Using social media – but not seeing great results? Let’s change that! When we think about why we’re using social media in the first place, it’s to drive measurable business success. It’s not to join the noise and the clutter that is social media; it’s to drive measurable ROI for our staffing...

How to Create a Social Media Strategy for Your Staffing Firm

  By David Searns  |    Thu Jan 13, 2022

Category: Expert Advice, Social Media

Using social media – but not seeing great results? Let's change that! When we think about why we're using social media in the first place, it's to drive measurable business success. It’s not to join the noise and the clutter that is social media; it's to drive measurable ROI for our staffing...

Optimizing Your Career Portal for Response: How to Keep Visitors Engaged

  By David Searns  |    Wed Dec 01, 2021

Category: Expert Advice, Marketing

The recruiting market is tough right now. Qualified candidates are worth their weight in gold right now. But even though talented people may seem scarce, they are out there – you just have to find them…and convince them to apply! In a recent Big Ideas Newsletter, "Optimizing Your Career Portal for...

How Your Staffing Firm Can Do Content Marketing...BETTER By David Searns

  By David Searns  |    Sat Nov 25, 2017

Category: Expert Advice, Technology

Content marketing is everywhere. Company websites. YouTube. Social media. Email. Drop offs. If communication is happening somewhere, content marketing is happening there. What is content marketing? If you’re not familiar with this marketing technique, it’s about using ideas to capture attention, and then getting people to take an action. In staffing,...

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