About Jared Hummel

COO, PARQA Jared is an experienced professional with history of building start-up organizations into winners. As the COO of Parqa, he brings his financial expertise and passion to enhance growth and find solutions to complex operating and execution challenges, both internally and externally. He enjoys decision making and leadership in his daily responsibilities. Jared has had the opportunity to work in complex manufacturing and service-driven environments and through complex financial transactions that have allowed him to build a very broad skill set in the operations and financial management of closely-held high growth companies. Jared graduated from Hamline University with a degree in Business Finance and Political Science. In addition, he served on the Advisory Board of Emerge Community Development a non-profit that helps ex-offenders enter or re-enter the workforce. If you weren’t working at Parqa, what would you be doing? Working for a Company where I could test outdoor sports equipment in Colorado Favorite food? Any hearty dish with potatoes and/or cheese What do you like to do for fun? Swim, bike, run, play tennis and read Favorite TV show? Any documentary on nature or interesting people. Planet Earth series is my all-time favorite

Website: https://parqamarketing.com/

 

The Importance of Content in Your Staffing Firm’s Marketing Automation Programs

  By Jared Hummel  |    Mon Mar 29, 2021

Category: Automation, Expert Advice

Content is oxygen. Content is the force that breathes life and authenticity into a staffing firm’s marketing strategy. But like any business, streamlining our marketing drumbeat with automated programs can lead to a dependency on a call-to-action. It can be easy to overlook our most powerful tool – content. We Help Staffing Firms Develop Genuine...

The Importance of Content in Your Staffing Firm’s Marketing Automation Programs

  By Jared Hummel  |    Thu Mar 11, 2021

Category: Automation, Expert Advice

Content is oxygen. Content is the force that breathes life and authenticity into a staffing firm’s marketing strategy. But like any business, streamlining our marketing drumbeat with automated programs can lead to a dependency on a call-to-action. It can be easy to overlook our most powerful tool – content. We Help Staffing Firms...

It’s No Longer Good Enough to “Do” Digital Marketing

  By Jared Hummel  |    Mon Aug 24, 2020

Category: Technology

As a member of several leadership best practice groups, it has been overwhelmingly apparent over the last couple of years that business leaders are trying to understand and prepare for “digital transformation.” It’s a buzz word, yes, but if it didn’t pique your interest in 2019, with COVID-19 and the...

The Proven Process: Digital Marketing Made Simple - Part 3

  By Jared Hummel  |    Sat Aug 31, 2019

Category: Columns, Expert Advice

As we enter part 3 of The Proven Process let’s start by examining how we got here. First, we discussed building brand credibility and making sure that the credibility and reputation you portray in-person matches your brand presence online. Being online today doesn’t just mean a stock website, it means...

The Proven Process: Digital Marketing Made Simple – Part 2

  By Jared Hummel  |    Tue Jul 30, 2019

Category: Expert Advice, Social Media, Technology, Trends

In part one of our three-part series focusing on Parqa’s proven process we covered Brand Credibility. While five years ago a company could use their website as a “brochure,” in today’s environment your website MUST be your best sales person. Your website must portray your image as a Company and...

The Proven Process: Digital Marketing Made Simple - Part 1

  By Jared Hummel  |    Wed Jun 26, 2019

Category: Expert Advice, Social Media, Technology, Trends

At Parqa, we use a simple, three step “proven process” to help guide our customers to the results they hired us to help them achieve. As a digital marketing company, we hear from potential clients all the time, “I just want more leads for my team.” Like many things in...

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