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Tony Sorensen is a national staffing industry expert and has spoken at conferences and contributed to publications including EMInfo, ERE, Monster.com, Star Tribune, and Minneapolis/St. Paul Business Journal. Tony is a 20-year industry veteran, and is the CEO of both Versique Search & Consulting and Parqa – a digital marketing agency for the staffing industry. Through digital marketing, Versique now receives over 50% of its revenue from people finding them on Google. He is passionate about helping other staffing firm business owners grow their businesses and experience incredible ROI through digital marketing. Receive a FREE digital marketing assessment: https://parqamarketing.com/contact-us/free-assessment/
By Tony Sorensen | Tue Sep 25, 2018
Category: Expert Advice, Technology
As a recruiter, you are scouring LinkedIn, Indeed, talking to your network, and following up with referrals to find your next search. You might spend weeks and months nurturing relationships and finding new conversations just to take on one search. Once you get that search, you then shift gears to spend...
By Tony Sorensen | Mon Sep 10, 2018
Category: Expert Advice, Social Media, Technology
With 106 million unique visits to LinkedIn each month, it’s more important than ever to optimize your profile and learn how to build your personal brand organically. While Versique, a $17M executive search and consulting firm I launched in 2013, has over 20K followers on LinkedIn and has been awarded...
By Tony Sorensen | Tue Aug 28, 2018
Category: Expert Advice, Technology
As a recruiting or staffing firm owner, you wear more hats than most. You’re making sure your team is bringing in new searches, staying in touch with quality candidates, filling searches, and nurturing your clients to ensure you have repeat and referral business. This alone is more than enough to...
By Tony Sorensen | Thu Jul 26, 2018
Category: Expert Advice, Technology
When building out a plan to grow your business through digital marketing, you’re going to need to include a way to capture leads once visitors land on your website. For better or worse, the internet is powered by a certain kind of digital currency. No, I’m not talking about bitcoin,...
By Tony Sorensen | Wed Jun 27, 2018
Category: Expert Advice, Technology
Why Do I Need an SEO Firm? When redesigning your website it is vitally important to take SEO into consideration. If your website isn’t easy for Google to crawl, doesn’t provide a good/ easy UX, portray trust to your customers, etc. no amount of keyword optimization or ‘SEO magic’ is...
By Tony Sorensen | Wed May 30, 2018
Category: Expert Advice, Technology
Here at Parqa, we get a lot of questions from business owners about how and why they should invest in digital marketing. The world has embraced entirely new ways of communicating, sharing, and making their purchasing decisions—it’s only natural that your company’s marketing strategy should keep up with those ever-evolving...
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