Content Marketing: Your 3-Step Recipe For Lead Generation

  By Tony Sorensen  |    Wed Oct 31, 2018

Category: Expert Advice, Technology

There’s no way around it. Everywhere you look there are either marketers trying to sell you lead generation strategies or entrepreneurs trying to create them. So why all the fuss? Isn’t there a clear path that leads to more customers and clients? After five years of growing my company, Versique,...

How to Prevent Candidates from “Ghosting” on the Offer

  By Anonymous  |    Mon Oct 15, 2018

Category: Expert Advice, Technology, Trends

Top talent is scarce right now. You don’t need to be a detective to figure that out. You just need to be a recruiter trying to fill one of your client’s job orders. And since talent is scarce, candidates are in the “driver’s seat.” (No matter how much your clients would...

How Can Digital Marketing Get Me More Clients?-To-Date

  By Tony Sorensen  |    Tue Sep 25, 2018

Category: Expert Advice, Technology

As a recruiter, you are scouring LinkedIn, Indeed, talking to your network, and following up with referrals to find your next search. You might spend weeks and months nurturing relationships and finding new conversations just to take on one search. Once you get that search, you then shift gears to spend...

5 Key Steps to Build Your Professional Brand on LinkedIn

  By Tony Sorensen  |    Mon Sep 10, 2018

Category: Expert Advice, Social Media, Technology

With 106 million unique visits to LinkedIn each month, it’s more important than ever to optimize your profile and learn how to build your personal brand organically. While Versique, a $17M executive search and consulting firm I launched in 2013, has over 20K followers on LinkedIn and has been awarded...

Programmatic Advertising Can Even Out Job Application “Feast or Famine” By Matt Lozar

  By Anonymous  |    Mon Sep 10, 2018

Category: Expert Advice, Technology

Job A Has 0 Applications. Job B Has 100 Applications. Staffing agencies and recruiters have all experienced application “feast or famine” when posting numerous jobs to job boards. This example features 10 jobs on a job board. Job A is receiving ZERO applications. Job B is receiving 100 applications. Both of those...

Why It’s Vital to Keep Your Recruiting Company’s LinkedIn Profile Up-To-Date

  By Tony Sorensen  |    Tue Aug 28, 2018

Category: Expert Advice, Technology

As a recruiting or staffing firm owner, you wear more hats than most. You’re making sure your team is bringing in new searches, staying in touch with quality candidates, filling searches, and nurturing your clients to ensure you have repeat and referral business. This alone is more than enough to...

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