Language is how we communicate our ideas. Words are the building blocks of language. Learn to use “power words” to be more persuasive, trigger an emotional response, and create a call to action in the marketplace. What you say to your clients and applicants is extremely important. The emphasis is added to extremely because you need to capture their attention and perhaps change their mood and motivation. Often a single word can make a huge difference in how a message is received.

Many words can be used to soothe and create feelings of safety. Examples include:

Make a conscious effort to choose words such as these to activate feelings of good will and well-being. Comforting words reduce stress and anxiety and generate a feeling of confidence.

Many power words are ubiquitous in marketing material. Examples include:

Clients reading these words are delivered a message that is both direct and subliminal. The direct message is the overt focus of your marketing material and the subliminal message is one of confidence, safety, and good will.

To make your message stand out use these examples of power words:

These words generate ideas and images of a dynamic, profitable, and growing enterprise and stimulate the client and applicant to strive to do better. Creating powerful positive imagery helps to create an overall “can-do” attitude which can improve the results for all.

According to Tenfold Sales Blog there are persuasive sales words that can improve your marketing efforts. These include:

These words imbedded in verbal and/or written materials can improve your sales results and generate the positive vibes that are so important to your marketing success. Using positive action words is a useful technique for getting your message across. These power words contribute to increasing energy and enthusiasm in your marketing efforts.

Examples of positive action words include:

Not all words have the desired positive impact and should be avoided because they are trite and over-used. These include:

Other words are tacky and trite and should be avoided:

Resumes are a key component of marketing and sales efforts. Reviewing your candidate’s resume is an important step in placing them profitably. SalesCareer.net cites numerous powerful resume words which, if used, can improve the resume and help ensure that it gets an audience and successfully passes through the often very tight review processes by HR departments and ATS Systems. Your applicant may need professional assistance to improve their resume and enhance their chances of employment.  

Examples of powerful resume words include:

Include these words for sharing your material on Google:

Citing Darlene Price, president of Well Said, “Simple words that show you value the person generate positive emotions and set the stage for trust.”

Of course, talk is cheap, and words must count. Follow up your words with actions to demonstrate your good faith and to promote trust. “Thank you” is one of the most important phrases to use. Use it often. USE POWER WORDS…FOR TEMP AND CONTRACT PLACEMENTS! 

Thank you.

Contact Judy at Evergreen Contract Resources at 713-858-2677