About Tony Sorensen

Tony Sorensen is a national staffing industry expert and has spoken at conferences and contributed to publications including EMInfo, ERE, Monster.com, Star Tribune, and Minneapolis/St. Paul Business Journal. Tony is a 20-year industry veteran, and is the CEO of both Versique Search & Consulting and Parqa – a digital marketing agency for the staffing industry. Through digital marketing, Versique now receives over 50% of its revenue from people finding them on Google. He is passionate about helping other staffing firm business owners grow their businesses and experience incredible ROI through digital marketing. Receive a FREE digital marketing assessment: https://parqamarketing.com/contact-us/free-assessment/

 

5 Eye-Opening Reasons to Outsource Your Marketing to an Agency (Staffing & Recruiting Edition)

  By Tony Sorensen  |    Wed Nov 11, 2020

Category: Expert Advice, Marketing

With around 20,000 staffing and recruiting firms in the country, how does the lone agency stand out in today’s competitive market? Hint: The secret isn’t much of a mystery; it’s just having outstanding marketing. If done right, marketing genuinely has the power to help your business connect with more clients, candidates, and partners...

3 Components of a Successful Content Marketing Strategy

  By Tony Sorensen  |    Tue Oct 13, 2020

Category: Expert Advice, Productivity, Recruiting

Content is still king. It’s what fuels nearly every digital marketing initiative and genuinely has the power to transform opinions, convey targeted messages, and even make someone fall in love with your recruiting style. While there’s no exact recipe for content marketing success, there are a few core components of...

Is the Staffing and Recruiting Industry Ready for Takeoff Again?

  By Tony Sorensen  |    Thu Sep 17, 2020

Category: Expert Advice, Recruiting

Unemployment is down, job orders are up, and marketing conversations are happening all the time. Are we finally out of the weeds after a chaotic six months of uncertainty? Based on the sheer volume of job orders our sister executive search company Versique has had in the month of September, and the...

What Cold-Calling Method Works Best in 2020? Phone, Email, or Inmail?

  By Tony Sorensen  |    Thu Aug 27, 2020

Category: Expert Advice, Productivity

As a CEO with decision and buying power, I’m constantly barraged with emails, inmails, and phone calls from strangers every single day. But the truth is, I haven’t responded to an email, inmail, or phone call in the last couple of years from someone I didn’t know. But yet, you still...

How to Onboard a Remote Employee During Social Distancing

  By Tony Sorensen  |    Thu Mar 26, 2020

Category: Expert Advice, Motivational, Productivity

As most of the business world is learning to work remotely and practice social distancing in response to the devastating Coronavirus Pandemic, there is a wide range of new challenges greeting talent acquisition and human resources leaders. A noteworthy one that I’d like to address in this blog post is how to remotely...

A Step-by-Step Guide to Building Thought Leadership at Your Firm

  By Tony Sorensen  |    Tue Feb 25, 2020

Category: Expert Advice, Productivity

Are you properly leveraging your expertise and the experience of your team? Building a thought leadership program is key to establishing your team as the go-to experts in your sector and ensuring that clients and candidates know that they can trust you in their career or talent search. Here is...

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